Agenda

8:00–8:45 am
On-Site Registration, Breakfast with the Sponsors, Networking

9:00–9:05 am
Welcome
Doug Fuller, President
Art Directors Club of Metropolitan Washington

9:05–9:20 am
Why Interactive Media is Vital in Business Today
15 million on-line viewers each & every month tell us: users want Internet information
Caroline Little, CEO
Washingtonpost.Newsweek Interactive, Washington, DC

9:20–9:50 am
The Secret to Successful Web Design: It Starts with a Strategy
Why strategy, content, technology, and marketing matter...as much as design aesthetics
Bruce Namerow, President & Chief Strategist
Interactive Strategies, Washington, DC

9:50–10:20 am
Web Sites that Create a Competitive Advantage
How to create web strategies and branding tactics that outsell the competition
Brian Crooks, Executive Creative Director
Avenue A/Razorfish, Philadelphia

10:20–10:30 am
Break

10:30–10:50 am
New Business Opportunities with Web Presence
How a strong Web presence leads to increased business for you and your clients
Adam Berkowitz, CEO & Director of New Business
ID Society, New York

10:50–11:30 am
Panel Discussion
How Interactive Media Can Drive Growth
The secrets of Web success for corporations, advertising agencies and associations
Moderator: Adam Berkowitz, ID Society, New York

David Wickenden, SVP & Senior Partner
Managing Director, Digital Integration
Fleishman-Hillard, Washington, DC
Bill Goldstein, Global Brand Director
Sapient, Miami
Kip Voytek, Senior Vice President, Managing Director, Interactive Design
R/GA, New York

11:30–12:00 am
Meet the Sponsors
Location–Ambassador Ballroom

12:00–1:00 pm
Lunch with Speakers and Sponsors
KEYNOTE ADDRESS:
Generating Interactive Loyalty: 5 million visitors in 30 days!
A Discovery Channel Case Study and a behind the scenes look at the client/agency relationship.
Presenters:

Stefan Poulos, Creative Director
Discovery Channel, Maryland
Anthony Pappas, President / Creative Director
Pappas Group, Virginia

1:00–1:30 pm
Dessert with the Sponsors
Location–Ambassador Ballroom

1:30–1:45 pm
The Future for Interactive Advertising Agencies
Ad agencies in the past made their money in print...tomorrow it may be the web
Wally Snyder, President & CEO
AAF, Washington, DC

1:45–2:15 pm
Not So New Media: 1997-2007
Lessons learned from 10 years of building brands online
David Belman, Founding Partner, Creative Director
Threespot Media, Washington, DC

2:15–2:45 pm
Employment Trends in Interactive Media
Learn who is being hired, and where the hottest jobs are in the world of interactive media
Laura Agostini, Senior Vice President, Talent
Modem Media, Connecticut

2:45–2:55 pm
Break

2:55–3:25 pm
Rich Media: Grins of Delight and Genius Design
How emotional experiences are the next creative advantage
Kip Voytek, Senior Vice President, Managing Director, Interactive Design
R/GA, New York

3:25–3:50 pm
Pushing Pixels and Partners
The creative process behind several engaging interactive experiences
Brendan DiBona, Creative Director
AKQA, Washington, DC

3:50–4:00 pm
Break

4:00–4:50 pm
Panel Discussion
Interactive Media Impact in Washington, DC
How will interactive media impact Washington, DC businesses in 2007 and the future
Moderator: Tim Ruder, Vice President, Marketing
Washingtonpost.Newsweek Interactive, Washington, DC

John Bell, Managing Director & Executive Creative Director
Ogilvy Public Relations Worldwide, Washington, DC
Tim Neill, President & CEO
Q-Industries, Washington, DC
John Ryan, Vice President, Creative Services
Ketchum, Washington, DC
Jennifer Cortner, President
EFX Media, Virginia

4:55–5:00 pm
WWWW.Conference Curtain Call
Doug Fuller, President
Art Directors Club of Metropolitan Washington

5:00–6:00 pm
Networking Happy Hour Hosted by Blattner Brunner
Location–Ambassador Ballroom
Music by Crash Boom Bang
Free drinks for the first 30 minutes