Speakers

Laura Agostini Laura Agostini
This agency was the first interactive marketing firm. Since 1987, we've helped many of the world's largest Fortune 500 companies make their interactive channels profitable.

Along the way, we invented many of the interactive strategies people take for granted today: We built the first online shopping environment, pioneered the integration of e-commerce with existing database systems, and built the first consumer-product Web site.

We were the first to place Internet ads and the first to introduce an Internet ad-measurement model. We have designed Web sites and marketing programs for consumer products giants, diversified business-to-business companies, and government entities (we even built the first White House site in 1995).

We help clients with every stage: interactive marketing, research, planning, execution, and ongoing optimization. Clients rely on us to identify and acquire customers - and use interactive channels to keep them, while making every marketing dollar more productive.

Partial list of clients: Allianz, Charles Schwab, Delta Air Lines, Dice, Inc., Eastern Mountain Sports, General Motors Europe, Heineken USA, Hewlett Packard, Kraft Foods, Marriott, Microsoft, Sony, and Wyeth Consumer Healthcare.
www.modemmedia.com

Laura Agostini, Senior Vice President, Talent Management
As senior vice president, talent management for Modem Media, Laura oversees all talent and human resource activities and interactions related to the day-to-day business. She also leads all new business activities across the network.

Previously, Laura was senior vice president and general manager of Digitas' London office. She had overall responsibility for Digitas' presence in Europe, including day-to-day management of human resources, public relations, new business development and client management there and throughout Europe.

Prior to joining Digitas in 2000, Laura spent 13 years in strategic management consulting with Gemini Consulting (now part of Cap Gemini Ernst & Young). She specialized in mergers, financial services, post merger integration and re-structuring, human resource strategy, and management development and training. Laura also spent a number of years in publishing and corporate banking in New York City.