WORLDWIDEWEB Washington | Speakers

		Speakers Washingtonpost.Newsweek Interactive Caroline H. Little Washingtonpost.Newsweek Interactive Tim Ruder American Advertising Federation (AAF) Wally Snyder AKQA Brendan DiBona Avenue A \| Razorfish Brian Crooks Discovery Channel Stefan Poulos Fleishman-Hillard David Wickenden ID Society Adam Berkowitz Interactive Strategies Bruce Namerow Ketchum John Ryan Modem Media Laura Agostini Ogilvy Public Relations Worldwide John Bell Pappas Group Anthony Pappas Q-Industries Tim Neill R/GA Kip Voytek Sapient Bill Goldstein Threespot Media David Belman
		Ogilvy PR is a global communications company. Simply put, we use communications and marketing to build the strongest brands in the marketplace. We are expert at leveraging the power of public relations to build brands and reputations, connect consumers with valuable products and services and build our clients' business. We built a new, global practice over two years ago - 360° Digital Influence - to create and execute digital strategy at a time when anyone can be an influencer. We focus on how to leverage social media and Web 2.0 principles to engage customers and constituents and build deeper loyalty. This team provides award-winning digital programs for our clients across North America, Europe and Asia. The expertise of our staff allows us to offer a full range of communications services within seven global practices: Consumer Marketing, Corporate, Healthcare, Social Marketing, Public Affairs, Technology and Entertainment. www.ogilvypr.com Managing Director & Executive Creative Director John is always scouting the next wave of innovation that can help business, advocacy groups or social marketing causes build stronger, more genuine connections with people. He heads up the global 360° Digital Influence team - Ogilvy PR's latest interactive discipline designed to manage brands in an era when anyone can be an influencer and we are all influenced in new ways. It connects our brand-building PR expertise with insider's knowledge of new digital trends. This team of Digital Influence Strategists uses the power of personal media and technology and social innovations to create a comprehensive approach to all things interactive. He has developed strategy and executed award-winning programs for clients including BP, MasterCard, Johnson & Johnson, and Lenovo. Discovery Channel was one of the first media properties to really experiment with the Web. John was brought in to transform a single Web site into a network of 14 Web properties known as Discovery.com. They had live, online expeditions from the field. Reporters would post stories, audio and video from Australia in search of giant spiders and from the bottom of the ocean where we explored the Titanic wreckage for the first time. All while the events were happening. He designed and built online experiences for TLC, Animal Planet, Discovery Kids, Discovery Health, Travel Channel not to mention a host of digital TV network sites and global sites. His experience creating an online adventure service for kids with Discovery Kids, inspired him to join a startup called HiFusion committed to building a unique school-to-home Internet service for the K-12 community. There, he created full-service portals with every communication function under the sun – IM, mail, message boards, even an voice-to-text alert system that would reach you on all of your devices. They had a nationwide team of education professionals working to bring the service into schools and communities everywhere. But it was 2000 – a pivotal year for Internet-based business. They sold the company to Sylvan Ventures and moved onto the next adventure. For him that next adventure is Ogilvy. Where did he get his schooling? John graduated from the University of Pennsylvania with a Bachelor of Arts in European history and a minor in communications spending a lot of time at the Annenberg School of Communications.