Speakers

Brian Crooks Brian Crooks
An interactive services firm that helps companies use the online channel as a marketing and business tool. The firm's creative staff combine data, insight-driven design, leading technologies, and rigorous optimization to build strong brands and improve relationships with customers, employees, and partners.
Partial list of clients: Best Buy, Coca-Cola, Coors Brewing Company, Disney, Ford, Harrah's Entertainment, Kodak, Kraft, Mercedes-Benz, Microsoft, Nike, Ralph Lauren, Red Bull, Sony, Starwood Hotels, Victoria's Secret, VISA, and XM Satellite Radio. www.avenuea-razorfish.com

Brian Crooks, Executive Creative Director
Brian Crooks is executive creative director of the Philadelphia office of Avenue A | Razorfish, one of the world's largest interactive agencies. He manages a staff of 25 copywriters, art directors and designers who are responsible for the clients' entire brand presence across digital channels. These fully integrated, response-driven creative efforts range from online advertising campaigns to website development, for both consumer and B-to-B audiences.

Brian has more than 20 years of experience with a broad background in visual design and creative services, spanning broadcast, print, digital, direct mail, out-of-home, and point-of-sale. Brian joined Avenue A | Razorfish from Ryan Partnership, where he served as EVP creative director for the direct and interactive divisions. In this role, he developed multimedia programs for Nestle and Unilever's Dove brand. Before Ryan Partnership, Brian managed Agency.com's creative group in Boston, where he worked for diverse clients such as Monitor Group, Sallie Mae, and American Skandia. Prior to Agency.com, Brian led numerous account teams at Digitas, including Neiman Marcus and General Motors. Most notably, he was the lead creative for the product launch (print, broadcast, direct mail, and web) of the nutraceutical brand Benecol.

Before making the move to interactive agencies, Brian gained professional experience at traditional ad agencies including Y&R, Grey Advertising, and Mezzina Brown. He is an active participant in local professional associations, such as Ad Fed, AIGA, and Art Directors Club of Philadelphia.

Brian is a graduate of Brown University with a degree in Semiotics. He has also studied at Boston University and The Rhode Island School of Design.