Speakers

Bill Goldstein Bill Goldstein
At Sapient, the creative staff members continually challenge industry norms to deliver better value for their clients. Their industry-leading approach helps teams discover the big ideas that can make a real impact, and then transform those ideas into fast, tangible results. Sapient continues to evolve its approach, redefining the standards for best practices to deliver the critical elements needed to ensure success.

Partial list of clients: Audi of America, BlueCross BlueShield, BP, Department of Justice, Ferrari, Harvard University, Hilton International, IKEA, Merrill Lynch, Motorola, NIH, Nissan, Sony, United States Marine Corps, UPS, United Airlines, Verizon, Volkswagen, and Wal-Mart.
www.sapient.com

Bill Goldstein, Global Brand Director
Bill Goldstein broke new ground as one of the first creative minds to fully focus on interactive marketing. He founded RAW Interactive in 1991, and his ideas on balancing art and science in this space have helped set industry standards.

He led both business and creative development for RAW, and built successful global campaigns for clients ranging from Ford Motor Company to Ford Models. Other clients included IBM, the International Olympic Committee, American Express and GlaxoWellcome (now Glaxo Smith Kline). In 2002, he turned his attention to brand and entertainment marketing and shaped pilot programs for Spike TV and NASA, among others.

Bill moved to Miami in 2005 to join Planning Group International (PGI), becoming Managing Director of the Experience Marketing practice shortly after, when PGI was acquired by Sapient. His creative talents and online technical expertise have helped client companies such as Celebrity Cruises, Citibank, Star Alliance and Hershey's.

Bill now serves as Global Brand Director for Sapient. His work has been featured in Communication Arts and HOW Magazine, among others, and has many industry awards, including The One Show and Belding Awards.